The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The company has its headquarters in Sweden and London, UK. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.
PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. The consequence was that both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.
Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has half of the company with the other half belonging to Ericsson AB.
As mentioned above, Sony Ericsson increased its market preponderance with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i incorporating a 2 megapixel camera and W800i, its platform mate, the first in the highly successful Walkman phones. The great feature about this phone was the possibility to play 30 hours of music according to the user’s will. In October 2005, the company launched the P990, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, issued in 2005 by the K750.
This was one of the most popular Sony Ericsson phones. At the time this phone’s memory card capability was very innovative, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the quality of the media viewing and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the BRAVIA-branded collection, the UIQ smart phones, and the Xperia range of cellulars.
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