Sony Ericsson is a joint venture that was established in October 2001. The two companies decided to work together to combine the expertise they had in consumer electronics and telecommunications. Thus, the Sony Ericsson mobile phones appeared as the result of this union, proving that the business decision for the merger was one of the happiest possible.
There are other electronic equipment items produced besides the Sony Ericsson mobile phones, such as wireless systems, hi-tech accessories, wireless voice devices and all sorts of other gear products. The company was propelled way ahead of its competitors thanks to the phones in the cyber-shot and the Walkman series. With the exception of these two great achievement in the production series, the candy bar mobile phones are also very popular among the Sony Ericsson fans.
Sony Erricson mobile phones appeal to users of all ages and social conditions because of their great design and technical features. The new models are very elegant in fact, with their stylished, polished look in addition to the high operational properties. Moreover, their interface which is intuitive and user-friendly together with their very reasonable prices add up to their popularity. Many Sony Ericsson mobile devices are sliders, and their colorful availability allows users to choose according to personal preferences.
The focus of Sony Ericsson has lately shifted to the following categories: camera, business, design, music, all-rounder and budget-focused mobile phones. Actually the five largest Sony Ericsson mobile categories are: the Walkman-branded W series music phones, the Cyber-shot branded line of phones, the Xperia range of mobile phones, the UIQ smart-phone products, and the BRAVIA-branded line of phones.
The Sony Ericsson mobile phones in the Walkman series were launched in 2005. They are notable for the release as the first music-centric series mobile phones. The Cyber-shot phones came out in 2006 in newer models in the K series of phones. These rely on the quality of the auto-focus camera incorporated in the phone. The UIQ smart-phone mobiles are famous for their touch screens, QWERTY keypads and use of the UIQ interface platform from Symbian OS.
The mobile phones in the Xperia range got public in February 2008 at the Mobile World Congress organized at Barcelona. This telephone led the way to integrating the Windows Mobile Operating System into the Sony Ericsson powerhouse smart-phone. Finally, the BRAVIA line of Sony Ericsson mobile phones was launched on the Japanese market in 2007.
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