Sony and Ericsson brought a unique trait to the Sony cell phone as a product that won the market of mobile communications. Masaru Ibuka and Akio Morita were the founders of the Sony Corporation, although they did not envisage the creation of the Sony cell phone. The headquarters of the company are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company’s operating income was US$ 4 billion from the total revenue of US$ 100 billion. In March 2008 the number of employees the company had was 180,500.
From a historical point of view, Sony maintains a high quality standard in the storage and recording items they provide, as they did not adopt those discoveries issued by other manufacturers and standard bodies. The standard products designed and manufactured over the years include Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). People will therefore know more about such consumer electronics than about the Sony cell phone that is a relatively new creation. Therefore, the correct name for a Sony cell phone is Sony Ericsson mobile.
The Walkman and Cyber-shot series produced by Sony in collaboration with Ericsson brought fame and money for the two business involved in the design, winning Sony Ericsson a place among the five most famous communication companies in the world. The most famous Walkman mobiles were by far K750i and W800i, each with a great music playback range and two low-end phones included; both mobiles were launched in March 2005. A few months later, in October, another Sony cell phone – the P990 - was released, being the first mobile phone based on UIQ 3.
Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, was also launched in 2005 and made record sales. Unlike the Walkman had the disadvantage of a poor camera, the Cyber-shot phone had a decent media viewing and good cameras.
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